Franchise Support

Bellwether helps you become the best international school

ALC Pvt Ltd has recently started franchising the Bellwether International brand. We provide 360-degree training and support to set up a premium international quality school.


Land & Building

  • Area requirement as per board chosen
  • Finalizing school location
  • Design of the building
  • Design of interior layout
  • Recommendations of vendors for furniture & fixtures
  • Phase-wise infrastructure & development plan
  • Board recommendation

Legal Requirements

  • State NOC requirements documentation
  • Board related requirements documentation
  • Requirements to build a trust documentation

Fee structure

  • Recommended fee structure for the particular location
  • Recommended fees for after school programs
  • Recommended fees for Christmas/ Diwali/ summer camps
  • Business modeling for 5 years

Staff requirements

  • KRAs & job roles
  • SOPs & Policies for admin

ASTERIA pedagogy pack:

  • Center head pack
  • Teacher pack

Student Kit

  • Day Uniform design
  • Winter uniform
  • Sports uniform
  • School jersey
  • ID card
  • Bearer ID
  • School bag
  • Diary
  • Notebooks

Marketing Support

  • Competition mapping know-how template
  • Central level ATL activities support
  • Brand Pack- Collaterals, launch plan, annual marketing calendar, corporate stationary
  • Admission pack- admission forms, brochures, registration forms, parents undertakings
  • School/curriculum presentations
  • Digital Marketing support
  • Creatives for offline marketing
  • Social media marketing at central level
  • Guidelines for social media marketing at local level


  • ERP for Fee management, admissions management, lesson plan management, classroom management
  • Mobile App for parent- teacher communication

Training & Development

  • Set-up, first year and refresher training
  • Domains: content & pedagogy, soft skills, development & growth
  • Workshops for leadership, teachers, admin, parents
  • ERP training

Quality Audit

  • Monitoring through quality improvement tools.
  • School improvement plan.

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